Hanoi, Vietnam

ABOUT THE COMPANY

AWC’s partner is a premium interior design and luxury furnishings trading company and sub-contractor based in Vietnam. The company exclusively represents a portfolio of best-in-class and historical luxury brands from Europe, providing high-quality interior design solutions for all areas of the home, including: kitchen, dining, wardrobe, bath and other furnishings.

Working with the company is a special opportunity to represent some of the world’s most well-respected luxury interior brands, including Poggenpohl – the world’s oldest and #1 premium kitchen brand since 1892 and Vispring — luxury beds from London and supplier for the royal family since 1901. 

REPORTS TO

Business Development Director, General Director

GENERAL PURPOSE

Produce and execute an annual business results-driven marketing and communications strategy for the company and affiliated brands, supporting the company’s sales targets and other KPI. Communicate all portfolio brands professionally and according to guidelines. 

ESSENTIAL DUTIES

• Develop annual marketing strategy and action plan for approval including budget, Human Resources, online and offline activities tied to business results, brand development or other important KPI.
• Oversee department personnel and coach to achieve annual goals and kpi.
• Implement internal and external training programs, key meetings, and reporting structures as needed.
• Implement PR and communications plans with media partners
• Support planning and organization of events
• Oversee digital marketing, social media etc
• Coordinate with outsourced suppliers to implement activities
• Adhere to all company operating procedures and brand guidelines
• Maintain complete knowledge of all products and services and key selling propositions.
• Maintain clear understanding and profile of the company’s target client, location, needs and desires.
• Maintain high standards of ethics and professional appearance
• Develop strong partner and client networks.
• Support with key Business to Business relationships and proposals for Project sales.

• Coordinate with other departments as needed.

REQUIREMENTS

• At least 5-7 years of proven high performance in marketing management roles in luxury furnishings, real estate, luxury retail, or other related fields with a portfolio that demonstrates past success.
• High quality formal education in related fields with university degree and demonstrated high performance. Foreign or overseas university preferred. 

• Fluency in both Vietnamese and English.
• Ability to formulate creative and complex strategies
• Ability to read, write and evaluate sophisticated copy writing for professional publication.
• Demonstrated understanding of digital marketing strategies including social media, SEO, SEA, etc.
• Demonstrated understanding of the luxury brand market and related sales and communication strategies.
• Knowledge of Microsoft Office applications.
• Knowledge of design software
• Broad PR network
• Excellent verbal & written communication skills.
• Strong analytical and organizational skills.
  

SALARY AND BENEFITS

• Competitive base salary – based on market rate for level of experience
• % bonus available based on fulfillment of department goals and kpi
• Other allowances for building long-term relationships with customers and partners