1. Overview

V, a multinational automotive company founded by one of the largest private conglomerates in Vietnam, is taking a significant step in its global expansion strategy.

As the company prepares to enter new markets worldwide, marketing becomes the linchpin, establishing the initial presence that will pave the way for subsequent operations, sales, and logistical frameworks.

This strategic approach highlights the importance of marketing in setting the foundation for the company’s success in new territories, ensuring that V’s innovative automotive solutions resonate with a diverse global audience.

2. Challenges

a. Specialized Skillset: The marketing role requires deep understanding and experience in global automotive expansion, a niche skill set that is difficult to find locally.

b. Limited Information: The client provides minimal information about the job requirements, including only basic details about age, salary, and a general job description.
Client prefers a result-oriented approach without detailed discussions.

3. AWC Solutions

• Thorough Industry Research
  Gathered comprehensive insights about the industry’s branches and marketing strategies to develop a clear understanding.
• In-depth Understanding and Strategy Information
  Analyzed with a strategic approach, connecting various insights to meet the client’s needs precisely.

4. Results

• 1 month: Successfully delivered a qualified candidate within 1 month.
• 1 billion VND: The deal size amounted to 1 billion VND.